[Borg Rise US]
Commission Booster
Transforming agency expertise into a product that scales monetization through personalized commission optimization.
Commission Booster
Scalable Creator Monetization Product.
[Overview]
Commission Booster productized our agency’s creator operations into a scalable self-service experience, helping creators continuously discover higher-earning opportunities while enabling Borgrise to grow its creator ecosystem beyond one-on-one consulting.
[Highlights]
Led end-to-end product strategy from concept to launch
Owned product strategy, roadmap definition, UX design, and cross-functional execution, transforming a manual agency workflow into a scalable creator monetization product.
Turned operational expertise into a scalable product
Identified an opportunity to productize agency knowledge, creating personalized monetization workflows that help creators earn more while enabling sustainable ecosystem growth.
[Timeline]
6 Month
[Industry]
[Platforms]
Web
[My Role]
Lead Product Designer
[Team]
1 Product Manager
1 Product Designer
2 Engineers
1 Data
Helping creators earn more while scaling our agency’s expertise.
Commission Booster transformed commission optimization from a manual agency service into a scalable product experience. Instead of relying on one-on-one consulting, creators can independently discover and optimize earning opportunities through a personalized workflow. Meanwhile, Borgrise can continuously expand its creator ecosystem without proportionally increasing operational effort.
Results
$741K+ GMV
16.9K+ Orders
$131K+ Creator Earnings
$69K+ Agency Revenue
This project demonstrated that operational expertise can become a scalable competitive advantage when translated into product experiences.
From Service to Product
Before Commission Booster, Borgrise operated a white-glove creator service. Our operations team manually monitored commission changes, advertising investment, product performance, and market trends before recommending higher-performing affiliate products to creators.
This service consistently helped creators increase their earnings, but every recommendation required manual research, product evaluation, and one-on-one communication. As our creator network continued growing, the workflow became increasingly difficult to scale. Instead of hiring more operators, we asked a different question:
How might we transform our agency’s operational expertise into a product every creator could benefit from?
Reframing the Problem
Through conversations with creators and observing our internal operations, we realized that he biggest challenge was identifying opportunities before they disappeared.
Every day:
Commission rates changed.
Advertising budgets shifted.
Trending products emerged.
Better affiliate listings appeared.
Without continuously monitoring these signals, creators often promoted lower-paying products without realizing better alternatives already existed. So the opportunity wasn’t simply building another recommendation system, it was productizing years of operational knowledge into a personalized product experience.
Commission Booster was designed around three business objectives.
Increase adoption of Borg Rise’s TAP affiliate links
Increase recurring creator engagement with Borg Rise
Scale agency recommendations without increasing operational costs
Rather than asking creators to continuously search for better opportunities, Commission Booster proactively optimize, identifies, and recommends the most valuable earning opportunities based on each creator’s business. It combines operational knowledge, marketplace signals, and creator data into one personalized workflow that helps creators make better monetization decisions with minimal effort.
Design Principles
Every feature in Commission Booster was guided by four design principles.
Reduce effort by removing manual commission comparison.
Create habits through continuously refreshed opportunities.
Increase relevance using personalized recommendations.
Build trust through transparent recommendation logic.
These principles became the foundation for every product decision.
Design Decisions
Step 1. Reduce effort, not control.
Our first priority was increasing adoption of Borgrise’s TAP links. We automatically scans a creator’s existing showcase and identifies products with higher-commission alternatives. Instead of spending time researching, creators can review eligible replacements and update their affiliate links with a single click. This way, we transformed commission optimization from a repetitive research task into a lightweight decision-making experience.
Step 2. Increase relevance through personalization.
No two creators promote the same products or serve the same audience. We personalizes recommendations based on each creator’s showcase, historical performance, product categories, and purchasing trends. So instead of browsing hundreds of products, creators receive recommendations tailored to their existing business, which helps them spend less time searching and more time making confident decisions.
Step 3. Create a habit, not another feature.
Helping creators optimize once wasn’t enough. We wanted creators to return every day.
To support that behavior, I designed Today as creators’ daily starting point. Instead of opening BoostLab to perform a single task, creators are greeted with a personalized dashboard that highlights today’s optimization opportunities, tracks additional earnings generated through BoostLab, and surfaces new products worth exploring.
Daily Picks then continuously surfaces new earning opportunities selected from our agency’s product network and ranked using marketplace signals such as commission rate, product performance, advertising investment, and trending momentum. Rather than asking creators to search for opportunities, BoostLab proactively delivers them through both the dashboard and lifecycle touchpoints like email and SMS.
Build trust through transparency.
