[House of C]
House of C Pop-up Space Design
Physical Installation
House of C Pop-up Space
Feature Design for Existing Mobile App
[Overview]
During my internship at Atelier One and Many, I co-designed and launched a pop-up exhibition space for House of C, located in a discreet corner of an open exhibition within a shopping mall.
[Highlights]
Produce clear design visuals:
Created diagrams and renders to communicate the design concept.
Cross-functional collaboration and get stakeholders buy-ins:
Liaised with 12 manufacturers to source the material supply for curved corrugated sheets used within the main exhibition structure and negotiated with the client and 4 manufacturers to determine design details and pricing
Coordinated with the client, mall management, and engineers to ensure the pop-up exhibition space was delivered on time and within budget.
Design Philosophy
Light reflects off the surface of objects, is received by the eyes, converted into signals, and then forms images in the brain. This is how humans perceive the world. By using a unique thin curved surface to reflect light, we alter the way people observe — and, in doing so, transform their interactions with objects, with themselves, and with space.
The Challenge of a Hidden Space
In addition to echoing House of C’s new product line — the metallic water bottles — an important reason we designed this shining curved structure was to make the pop-up space as lightweight and eye-catching as possible. Positioned deep inside the exhibition area, the space was partially obscured by other displays. To overcome this, I made the structure highly reflective and attention-grabbing, ensuring that visitors would notice it as soon as they entered.
Turning Waiting into Exploring
One of our client’s requirements was to encourage people to stop by, experience the product, and take photos. During a site visit, I noticed there was a milk tea pop-up store right next to our spot. This immediately inspired the idea of designing seating to attract people who were waiting for their drinks — giving them a place to rest and naturally discover our space.
So I addressed this by designing two seating areas: one built into the wall, and another with foldable chairs that echoed the popular “urban camping” trend. Positioned next to a landscaped plant installation, the setup transformed the corner into a photogenic “check-in” spot that successfully attracted visitors — with many posting photos on social media and even forming lines to take pictures.
